In the modern digital world of email, websites and e-marketing it can become all to easy to overlook the simple business card. After all you can now send your contact details straight to a clients phone, tablet or desktop at the push of a button.
So why then is the business card still so important and why should you even bother to carry them any more
1. Sending contact information in a digital format is impersonal
At it’s most simple level networking is about making human connections and whilst sending contact information via text or email may be convenient it is also extremely impersonal. Engaging someone in conversation and making eye contact is how lasting relationships begin, whether in life or in business.
Put simply two individuals with their heads buried in digital devices won’t make any lasting memories of the encounter. It is easy enough to translate that all important contact information into your device at a later stage.
2. They act as your most effective direct marketing tool
E-marketing, SEO and Google Ads all serve a purpose, and indeed they do a great job of bringing in leads, but they are still not as effective as a face-to-face meeting that culminates with a handshake and an exchange of business cards.
You can encounter a potential lead or contact at any time — tradeshows, industry conferences, in a bar, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
3. Business cards are the first impression of your brand
When you are introduced to someone who could become a great customer or connection, you want them to walk away with a great first impression of your business. A memorable business card does more to pass on your email address and contact number.
When you make a connection via your business card, I don’t want my brand associated with the word cheap! A shop looking to make a great first impression wouldn’t make their sign from a piece of cardboard written on in marker pen. You should have that mentality when it comes to your business card.
With a range of product options and our extensive design experience, Printworks are in an excellent position to provide you with a unique business card that can help you to make a great first impression. For a design consultation or to discuss your requirements you can contact us on 01695 578811.
4. Creative business cards get shared – continuing marketing your business
As a physical object your business card stays with your potential contact long after your meeting. If your card doesn’t stand out then that is as far as it will go, but with a creative card that makes a lasting impression this person is likely to show it to others, continuing the marketing process for you.
5. Business cards show you are prepared
Have you ever had someone write their contact details on a scrap of paper and hand it over to you? What about someone with a dead mobile phone battery? It isn’t the most professional approach.
If you meet two individuals and one is scrambling round for a pen whilst the other hands you a business card it’s an obvious choice as to who you should do business with. Showing that you are prepared at all times is a great indicator that you are professional.
So if you are running low on business cards why not give our design team a call on 01695 578811 to discuss your requirements today.